Bruce W. Kovacs, MD

Founder & Chief Executive Officer

bruce_kovacsBruce is the founder of Afecta and inventor of several of our core technologies. He has held senior executive management positions at the University of Southern California’s Keck School of Medicine and University Healthcare Management, Inc., a national healthcare services company. In addition to co-founding GenePrints, a company that pioneered the use of DNA for purposes of human identification and disease diagnosis, he became a nationally recognized expert in human molecular genetics and received board certification in several medical specialties, including Clinical Molecular Genetics and OB/GYN. Dr. Kovacs has authored numerous papers and book chapters and is an inventor on several patents. He has been an invited speaker at many national and international conferences focused on molecular genetics, clinical medicine, and pharmacogenomics. Dr. Kovacs received his M.D. from the Keck School of Medicine at the University of Southern California and was a Clinical Professor and Director of the Molecular & Cytogenetics Laboratory at USC for over 20 years.


Hal Lieberman, MHA

Sr. VP of Finance and Administration
Hal has over thirty years of experience in healthcare management, marketing, and consulting in the areas of pharma development, medical services and devices. Previously, he was the CEO of HemaCare Corporation, the only publicly traded, for profit blood services company to be licensed by the FDA and accredited by the American Association of Blood Banks. Mr. Lieberman was involved in the establishment of the USC Blood Center in Los Angeles and the Shandong Umbilical Cord Blood Center in Jinan, China. The blood management model he created while at HemaCare became the outsourcing standard in the blood banking industry. Mr. Lieberman helped organize and manage the first mobile CT scanning network in New York State. His pharma management experience includes the development of an immune therapy for AIDS and partnerships with Squibb, Novartis and GlaxoSmithKline. He has served on the board of directors of HemaCare Corporation (Van Nuys, CA), Atopix Pharmaceuticals (Carlsbad, CA), BioDiscovery, Inc. (El Segundo, CA), ALine, Inc. (Rancho Dominguez, CA), and the Pacific Heart, Lung, and Blood Institute (Los Angeles, CA). His speaking engagements include an entrepreneurship program at the Valley Economic Development Center in Los Angeles. Mr. Lieberman has been an advisor to the U.S. Defense Advanced Research Projects Agency (DARPA), which awards grants to biomedical research projects that benefit national defense. Mr. Lieberman earned a master's degree in healthcare administration from The George Washington University, and is a member of the American College of Healthcare Executives.

Shepard Bentley, RAC

Sr. VP of Regulatory Affairs and Drug Development

Shepard Bentley oversees all regulatory and clinical activities at Afecta. Shep began his career in 1984 at the Hospital Corporation of America as a research technician, produced drugs at Kendall-McGaw Laboratories, Inc. in Irvine, and became responsible for GMP compliance. He has since become a regulatory affairs consultant, joining the Drug Information Association, speaking at the Parenteral Drug Association and joining the managements of ACTUS Biotech, Pharmakos, Inc., the Board of Directors of the Life Sciences Industry Council (LINC) of Orange County/Los Angeles County, and the Program Committee of the Orange County Regulatory Affairs Discussion Group. He has been responsible for regulatory strategies leading to FDA and foreign approvals for several biotech companies. He has achieved market entry for numerous innovative medical technologies and applications within the European Union, Canada, Brazil and across Asia. Previously, Shep formed Synergy Biomedical, LLC, served as its President in collaboration with Washington D.C.-based Synergy, Inc. to provide biomedical regulatory expertise to the device and pharmaceutical industry of Southern California. He speaks regularly at regulatory conferences, has co-authored a book on regulatory strategy as well as contributed to Genetic Engineering & Biotech News (GEN), and provides independent consulting for clients of Intertek. He is an active member of the American Society for Quality - Biomedical Section (ASQ), the Regulatory Affairs Professional Society (RAPS), and The Organization for Professional Regulatory Affairs (TOPRA). Mr. Bentley also served eight years of active duty as an officer in the United States Marine Corp, including as a part of the Marine Expeditionary Force (Forward), deployed to Ash Shuaybah, Kuwait, to prosecute the invasion into Baghdad, Iraq, and then redeployed to Office of Force Transformation, in the Pentagon. He was awarded the Meritorious Service Medal by the President of the United States, twice, and retired from military service in 2005.


Beth Fordham-Meier, CLP

Sr. VP of Business Development

beth_fordham-meier-minBeth is the lead business development professional at Afecta.  She is a Certified Licensing Professional with more than two decades of experience in the industry. Previously, Beth was Vice President of Licensing and Intellectual Property at Targacept (NASDAQ: TRGT).  Prior to Targacept, she founded and led business development for Pilot Therapeutics and directed the technology transfer office at Wake Forest University.  Over her career she has led negotiations and completed numerous R&D and commercialization agreements with global pharmaceutical partners including AstraZeneca, GlaxoSmithKline, and Bristol-Myers Squibb valued in the billions of dollars. Beth is a graduate of High Point University and a member of the Licensing Executives Society.


Ann Deren-Lewis, MBA

Sr. VP of Product Development

Ann Deren-Lewis has a proven track record in marketing in pharmaceutical and medical devices in these key therapeutic areas: aesthetics, cosmeceuticals (beauty brands), medical dermatology, and consumer products. Her clients include Johnson and Johnson, Pfizer, BioPhotas, and VI Aesthetics, among others. She is also the Chief Operating Officer for Mind and Body Research, which develops international licensing programs to provide turnkey assistance with operations and support for distributors in the pain and tissue discomfort arena. She has formulated and created the first product Demand Relief™ for the organization. Prior to these roles, she held senior executive positions with ChromaDex, Merz, Stiefel Labs (GSK), Johnson and Johnson, Genentech, and Amgen. In 2002, she was one of the original non-dermatologists invited to become a member of the American Academy of Dermatology, where she remains a member in good standing. Ann holds an MBA from Duke University, Fuqua School of Business and a bachelor of science degree in accounting from the University of North Carolina-Wilmington.